We’re that friend next door–you know, the cool one that you can share a beer with and learn a few things from.

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A Message From LASS

Look, we get it–you’re busy. That’s why we’ve done the research for you. See, the thing is, the Home Security industry has been around for nearly 30 years. It’s an expansive, nationwide, and now, multi-billion dollar industry. How has it grown so large? Well–it’s something every homeowner wants. In the 90s it was somewhere around 2% of American homeowners that had security–now that number is near 30%, and growing tremendously. The reality is that we live in an era where, in the palm of your hand, you can access the entirety of your home–you can see any door or window that opens and at what time. You can LITERALLY SEE any and everything going on at any time on your property. You can even CONTROL the doors, lights, windows, temperature, etc.

Who wouldn’t want this capability?

The truth is that EVERYONE WANTS  a better form of security, with few exceptions (yes we’re talking about you, technophobes). The days of leaving your home and not having a clear sense of what’s going on there are long gone–the stone age, really.

So then what prevents people from getting it?

Well, in almost every case, it boils down to cost. Cost, and the complexity of options. There are simply so many options to choose from–and smart people, people like you, want to ensure that they’re not overpaying for something that they could get for a better price. There are also questions of quality and reliability. And this isn’t just regarding the various types of technology on the market, but the companies that sell, service, and install these technologies. Alarm companies.

Historically there has been one predominant model in the industry, which is the Corporate Model. This model is why some companies have grown to be worth billions over the years. Just so you know–these companies didn’t acquire this kind of wealth from offering homeowners the most cutting-edge deals. They got it from having millions of homeowners in contracts. And they’ve done a great job at convincing the population that monitoring should be a significant monthly expense. In actuality there are only a handful of monitoring companies in the US, due to the fact that they’re so heavily federally regulated–and for the most part they all do the same thing. Alarm companies are not monitoring companies, for the most part. Many homeowners don’t realize this.

And so, for the longest time, that was the name of the game. You either go without, or you jump into the endless contracts where you pay an arm-and-a-leg to make the rich companies even richer.

Small wonder why so many chose to opt out in those days.

Why not DIY

Generally people know that the DIY companies and products are nowhere near professional grade–but what attracts them to this model is the false sense of freedom they get from not being in a contract. In reality, you still end up paying far more for the monitoring than what it actually costs–and since people don’t get security with the intention of ever getting rid of it, the no-time-commitment idea is a rather moot point. In other words–with this option people are paying SLIGHTLY less than having a professional service, and sacrificing MASSIVELY on quality and reliability.

Why LA Security Systems


The idea is simple: blend the best of both worlds. Enable the homeowner to buy and own their PROFESSIONAL GRADE technology, installed and serviced by a professional company, without being in some endless contract cycle of hugely inflated monitoring rates. Over a 10 or 15 year span (the average length homeowners live in a home these days), the cost works out to about the same as some finnicky DIY setup–and about half or even a third of the cost of the corporate setup. And the cherry on top? Use third-party manufacturers, so as to enable the homeowner to have true freedom.

Some companies take this model and twist it by using proprietary equipment only, which enables them to completely control a homeowners system functionality, and, ultimately, what a homeowner pays for it (not to mention they also still massively inflate the monitoring cost).

We don’t twist the model. We embrace it. It’s how we can offer the monitoring to homeowners at our cost ($9.99). Are we a non-profit organization? No. Like any company that’s worth anything we have to generate revenue to stay in business. So we make a little over the first few years when you get setup, much like how cellphone companies make money when you buy a new phone by adding it to your service plan until the phone is paid for.

Wrapping It Up

Since we only use 4GLTE & 5G connections, you won’t have to worry about changing your setup until these new 5G towers are replaced, which won’t be for another 20 years or so.

So, as long are you’re okay with us making a few bucks for a little while, you can sit back and relax and know that you’re getting the most smoking deal possible. It’s really easy–once you’re at the point where you’re paying for the monitoring for its ACTUAL COST, you’re done.


This is what we know at LA Security Systems–where we are partnered with only the best service providers in SoCal. We’ve spent decades exploring the ins-and-outs of the alarm industry so that you don’t have to.

You’re welcome,

Founder (LASS)